In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video uses various conventions of real media products. Whilst researching our chosen genre we came across various videos, two by our chosen artist and one by a similar artist, in our post Research for Music Video on Monday the 27th of September we mentioned about how the various videos gave ideas to use for our own. So using similar things to those videos enables us to stick to these conventions. We have used a range of artist and videos for our examples with this question as we believe showing a variety gives clearer indication of when we are following the conventions and when we are developing them or challenging them in anyway.
Pop videos often use the format of part performance and narrative which we followed in our own product, artist like Natasha Bedingfield use this convention such Dido, Pink and Kelly Clarkson.
Kelly Clarkson follows the convention of the combination of narrative and performance in all of her videos and the split between the two is usually more or less equal. With the performance always being a band behind setup with microphone, guitars and drum kit. These screen grabs are from the song 'Breakaway'
Pink uses this convention in most of her songs but doesn't follow it for every one. She usually has more narrative than performance and doesn't always have the band type set up in the performance part. Pink is an usually Pop star as she wears dark costume which mainly consists of the colour black and has a disjunctive narrative.
From the screen grabs from our video you can see that we follow the convention combination of performance and narrative parts in the song. Our narrative is about the protagonist trying to write a song in the various locations the performance is expressing her feelings about it. We follow this conventions quite well and by doing do helps the audience to recognise our product as a Pop video.
The real music video of 'These Words' have varied costume and location which we also followed. In post Comparison of the Real Music Video to our Finished Product, Monday 6th December we have spoke about all the different costume and location changes in which we illustrated the different location and costume of both videos with the use of screen shots and put a description underneath the screen grabs to describe what we have done.
Example of varied location and costume in the real video.
Our music video uses various conventions of real media products. Whilst researching our chosen genre we came across various videos, two by our chosen artist and one by a similar artist, in our post Research for Music Video on Monday the 27th of September we mentioned about how the various videos gave ideas to use for our own. So using similar things to those videos enables us to stick to these conventions. We have used a range of artist and videos for our examples with this question as we believe showing a variety gives clearer indication of when we are following the conventions and when we are developing them or challenging them in anyway.
Pop videos often use the format of part performance and narrative which we followed in our own product, artist like Natasha Bedingfield use this convention such Dido, Pink and Kelly Clarkson.
Kelly Clarkson follows the convention of the combination of narrative and performance in all of her videos and the split between the two is usually more or less equal. With the performance always being a band behind setup with microphone, guitars and drum kit. These screen grabs are from the song 'Breakaway'
Pink uses this convention in most of her songs but doesn't follow it for every one. She usually has more narrative than performance and doesn't always have the band type set up in the performance part. Pink is an usually Pop star as she wears dark costume which mainly consists of the colour black and has a disjunctive narrative.
From the screen grabs from our video you can see that we follow the convention combination of performance and narrative parts in the song. Our narrative is about the protagonist trying to write a song in the various locations the performance is expressing her feelings about it. We follow this conventions quite well and by doing do helps the audience to recognise our product as a Pop video.
The real music video of 'These Words' have varied costume and location which we also followed. In post Comparison of the Real Music Video to our Finished Product, Monday 6th December we have spoke about all the different costume and location changes in which we illustrated the different location and costume of both videos with the use of screen shots and put a description underneath the screen grabs to describe what we have done.
Example of varied location and costume in the real video.
Example of varied location and costume in our finished product.
After looking at the various other Pop videos we realised location and costume change is quite common and Pop artists such as Dido and Pink also use these conventions which makes the video quite interesting.
These are screen grabs from Dido's music video of White Flag these help to show the convention really well as the location and costume has changed so drastically you can see this as in one shot the protagonist is dressed in a track-suit jacket in a bedroom whereas in the other she is changed a lot more feminine and has an entourage which connotes fame.
These are examples from Pink video of Don't Let Me Get Me, here we can also see the convention quite well as the contrast goes form her looking dressed up back stage to being dressed in a cheer leading outfit which shows that the location is at a high school.
The establishing shot of the location or an object also seems to be another convention as all the Pop videos we have looked at use this idea of having a shot of the location or an object before cutting to the protagonist in the narrative or the performance.
For example....
Kelly Clarkson uses an establishing shot of a stereo playing her song before cutting to the performance.
In Dido's music video White Flag it's an establishing shot which uses the camera to dd the effect that the sing is spinning whilst getting bigger. This could be used to illustrate that she is loosing control which is what the song seems to be about.
After looking at the various other Pop videos we realised location and costume change is quite common and Pop artists such as Dido and Pink also use these conventions which makes the video quite interesting.
These are screen grabs from Dido's music video of White Flag these help to show the convention really well as the location and costume has changed so drastically you can see this as in one shot the protagonist is dressed in a track-suit jacket in a bedroom whereas in the other she is changed a lot more feminine and has an entourage which connotes fame.
These are examples from Pink video of Don't Let Me Get Me, here we can also see the convention quite well as the contrast goes form her looking dressed up back stage to being dressed in a cheer leading outfit which shows that the location is at a high school.
The establishing shot of the location or an object also seems to be another convention as all the Pop videos we have looked at use this idea of having a shot of the location or an object before cutting to the protagonist in the narrative or the performance.
For example....
Kelly Clarkson uses an establishing shot of a stereo playing her song before cutting to the performance.
In Dido's music video White Flag it's an establishing shot which uses the camera to dd the effect that the sing is spinning whilst getting bigger. This could be used to illustrate that she is loosing control which is what the song seems to be about.
This establishing shot for Pink's Just Like A Pill video shows the logo of Pink which seems to have been hand written. This establishing shot is good as having it helps to get people familiar with Pink as an artist, before cutting to her shot on the floor.
Our establishing shot is of the location which is used at the start of the song, the titles roles before cutting to the jump cut technique. After looking at how other artists use this convention it confirmed that we were also using it in the correct way.
Our media product also differs from the conventions of real music videos. I believe that our video challenges these by the amount of techniques that we use such as stop motion, jump cuts, green screen and speeding parts of the song up.
A technique we have used which challenges the convention of Pop videos is the use of jump cut at the beginning of our video just after the establishing shot and the 'Hip hop beat' part which follows the protagonist into the recording studio. Developing and challenging the conventions is an important thing to have done with our video because if it followed the conventions completely and didn't do things that other videos don't do we wouldn't make it stand out for the audience and it wouldn't of made it individual as we wouldn't have all our interesting techniques which we use.
From all the videos we have looked at it seems that they don't use all the techniques we do they use fast cutting between the different shots and locations and also they use different camera angles such as canted, high and low angled shots, like it is seen in Dido's video White flag.
We used stop motion for the section of the song 'Waste bin full of paper' in which we build up a pile of paper on a surface, this challenges the conventions of Pop videos as research into the genre has shown that videos don't have cutaways of stop motion so we decided to use it has it added an unusual quality to our video as it's not usually something you would see and it would interest the audience as it isn't like every other music video.
These screen grabs show our stop motion technique.
Usually the performance in Pop videos is either set on a stage with a microphone and a band set up and doesn't have many effects, or the performance is medium and close ups in one location. We challenge this convention as we use effects in our performance as well as having two costume changes during the performance. In our real video we used a stoplight with a subtle shade of pink for the majority of the performance whilst using the costume from the bridge part of the narrative.
When it gets to the 'Getting off my stage' piece the background is black with the performer being quite bright in a different set of clothes as we believed that we should change the costume for such a dramatic piece of the song as the pink feminine dress wouldn't look right for the piece.
We develop the conventions when we use the notebook some Pop videos we have looked at use writing on the screen to emphasize a point where as we have used a note book and seen the protagonist writing in the book or used stop motion to stop what is being written for the audience to see. The real these words video uses a note book at the end of the video that is one of the ideas we really liked so as well as doing a over the shoulder shot of the protagonist we have developed what Natasha Bedingfield does as we use cutaways to show pieces of the book.
Cutaway.
We develop the conventions when we use the notebook some Pop videos we have looked at use writing on the screen to emphasize a point where as we have used a note book and seen the protagonist writing in the book or used stop motion to stop what is being written for the audience to see. The real these words video uses a note book at the end of the video that is one of the ideas we really liked so as well as doing a over the shoulder shot of the protagonist we have developed what Natasha Bedingfield does as we use cutaways to show pieces of the book.
Over the shoulder shot.
Cutaway.
I believe that we have a well balanced music video as it follows some conventions really well which enables the audience to watch it and realise that is it a Pop video as well as having some creativity in it which would make people watch it and think how different ours is from others which would hopefully make them to like it a lot more
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