Production Treatment

The song which we have chosen to perform is Natasha Bedingfield's These Words. The reason we have chosen this song is because the genre is pop and we believed that this would appeal to a varied audience rather than just a particular age group of gender.
The Duration of the song is 3 minutes 35 seconds. This song is perfect to make our music video with because the length of the video has to be between 3 and 4 minutes.
The target audience for our music video will be quite varied due to the genre of the song which is pop. A lot of different age ranges listen to the Pop genre, therefore the target audience of our music video could be anyone from the age of 12-24 both males and females; maybe even girls younger than 12 because the nature of the song is very upbeat and the lyrics are suitable for all ages with reference to anything unsuitable for young children. Our music video will be both a performance and a narrative piece.
Our music video will consist mainly of cutting between the performance and the narrative with a varied use of shots. The narrative will be about the character trying to write a song and the use of props will help to demonstrate that fact so our video will be quite visual.
The Performance in the music video will be a solo piece performed by Lucy Davies. Sticking to the conventions of other similar Pop videos we have seen, has giving us the idea that the costume Lucy will be wearing in the video will be quite feminine with casual elements so maybe a floral top with a cardigan. The main SFX we will have in the video will be green screen as we will use it during the performance part. We will use a few key props which will be a notebook, a pen, a waste basket and pieces of paper using these props will help to illustrate the lyrics of the song better and help to make an effective piece of filming.
The key location will be Reddish Vale we have decided to do this as it is an open field area and it will fit in with the song we have chosen and it will be an effective location. We will be filming there in the morning to make sure the lighting is bright enough to not need editing on and also if we film in the morning it means we won’t have people walking in and out of the shots. It will take us around 6/7 hours to film which will be stretched over a number of days we have chosen this number of hours because we will have to go back and film a few times in our prime location to make sure we have all the shots needed and we also need this much time so we can film a successful performance piece as well. The editing will hopefully take no longer than 8/9 hours we have discussed and realised that we need a lot of time to edit the piece to make sure the shots are in the right order, make sure it flows and are no gaps and also most importantly to make sure the lip syncing is in time with the music.
The key shots we will be using are; Over the shoulder, Close up, Medium shots, and Cutaways These will be the keys shots because they will all help to make an effective piece of filming. The over the shoulder shots will be used to help illustrate the song lyrics when writing in the note book. The close up shots will help to show the emotion in the protagonists face to help make interesting shots. Medium shots will be used in the performance piece to help emphasize the importance of the protagonist whilst signing. The cutaways with stop motion are very important because they help to emphasize certain song lyrics to interest the audience.